Brand activation is a relatively new and specialised form of marketing, but it has proven to be an effective and powerful method of connecting with your target audience. Brand activation refers to the strategy of increasing brand awareness by means of advertising and promotional tools, including personal appearances by the brand’s designer. It generally targets […]
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Irrespective of age, everyone has a life they have pictured and hope to live one day. Some have a sketchy idea of what it looks like, and others have very detailed images of it. However, wanting to live this life is not enough, It would be better if we actually lived the life. Even though
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Guitar players are like horseback riders: you never really know how good you are until you get into a situation where someone better than you will show up and show you up. It is not easy to be a guitar lover. Many people do not understand the passion for guitars and music. When you love
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Brand consciousness is an important idea to understand if you want to build a strong brand. It’s one of the most talked about topics in the digital world. Brand consciousness is about making the customer feel that their experiences are meaningful, relevant and connected to the brand values and expectations. When you are brand conscious,
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