Brand purpose is at the heart of everything a company does. Brand purpose is more than just an idea — it’s a way to connect your customers, employees, and investors to what drives you and your business. If a brand isn’t relevant to its audience, it doesn’t stand a chance of producing its desired results. […]
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Brand equity is the value of a brand name and is a key part of marketing when building a strong brand. Businesses use brand equity to justify brand extensions so as to increase the incentive for consumers to purchase their product over another. Brand equity adds to the reputation of a business. The development of
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At some point, all businesses will have to promote their products and services. The concept of brand promotion is much broader than emblazoning your logo across every available surface. It’s about creating a narrative that is true to the brand and finding opportunities to share that narrative in ways that are authentic, memorable, and effective.
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It’s normal to feel exhausted, drained and burnt out. You don’t have to pretend like you are always fine and dandy, because that is not true. We all go through times when we just want to give up on everything, or at least take a break from it all. That’s why it’s completely okay to
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