What if every decision you made was based on logic rather than emotion? A lot could be different. When logic and reason are used, the solution is reached with less pain, less anguish, and less regret. Some people are brain thinkers and some are heart thinkers. Nonetheless, there is a constant battle between our hearts […]
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In dance, music is considered the soul of it. But once in a while, you can experience a dance without any musical beats. Being able to dance without the help of your ears and depending on the rhythm of your own body is called movement awareness or Kinesthesia (Inner Music). Dancing without any rhythm, lyrics,
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Brand purpose is at the heart of everything a company does. Brand purpose is more than just an idea — it’s a way to connect your customers, employees, and investors to what drives you and your business. If a brand isn’t relevant to its audience, it doesn’t stand a chance of producing its desired results.
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Brand equity is the value of a brand name and is a key part of marketing when building a strong brand. Businesses use brand equity to justify brand extensions so as to increase the incentive for consumers to purchase their product over another. Brand equity adds to the reputation of a business. The development of
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