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Brand activation is a relatively new and specialised form of marketing, but it has proven to be an effective and powerful method of connecting with your target audience. Brand activation refers to the strategy of increasing brand awareness by means of advertising and promotional tools, including personal appearances by the brand’s designer. It generally targets […]

Brand consciousness is an important idea to understand if you want to build a strong brand. It’s one of the most talked about topics in the digital world. Brand consciousness is about making the customer feel that their experiences are meaningful, relevant and connected to the brand values and expectations. When you are brand conscious,

A logo is important in branding because it’s the first visual element of a brand that people see. But a logo does not make a brand. A logo is just one part of many elements that contribute to a company’s brand. A brand takes into account all the things that create an experience, including your

In order to create a successful brand, you must believe in it. More specifically, the most important thing is that your leadership team and the people with business authority must believe in your brand and your vision. Without this belief, you will be unable to inspire everyone on your team to commit 100% of their