Self-branding is not a term you hear every day. But it is part of the changing landscape of personal branding, social media, and digital presence. By building your brand around the things that are important to you, self-branding helps you remain authentic. Self-branding, also referred to as personal branding, is the process of creating a […]
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Maintaining a healthy work-life balance can be challenging for women at any stage of life, but it’s especially difficult during the first few years after having a baby. The juggling act is particularly tough for working moms, who are also tasked with caring for their newborns and toddlers. It is a challenging task for any
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Brand purpose is at the heart of everything a company does. Brand purpose is more than just an idea — it’s a way to connect your customers, employees, and investors to what drives you and your business. If a brand isn’t relevant to its audience, it doesn’t stand a chance of producing its desired results.
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Brand equity is the value of a brand name and is a key part of marketing when building a strong brand. Businesses use brand equity to justify brand extensions so as to increase the incentive for consumers to purchase their product over another. Brand equity adds to the reputation of a business. The development of
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