At some point, all businesses will have to promote their products and services. The concept of brand promotion is much broader than emblazoning your logo across every available surface. It’s about creating a narrative that is true to the brand and finding opportunities to share that narrative in ways that are authentic, memorable, and effective. […]
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Working from home is one of the best ways to save time, money and energy. You can work on your own schedule, wear what you want, eat when you want and do whatever you want! But there are also some downsides to working from home. It is not always easy to work from home as
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Brand consistency is one of the most important elements in developing a brand. It should be reflected in every aspect of your business, from the products you offer, to the colours you use, to how your employees behave. When it comes to marketing, brand consistency is the key to establishing a strong brand identity. By
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Brand activation is a relatively new and specialised form of marketing, but it has proven to be an effective and powerful method of connecting with your target audience. Brand activation refers to the strategy of increasing brand awareness by means of advertising and promotional tools, including personal appearances by the brand’s designer. It generally targets
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